Branding & Marketing
Products that incorporate plant medicine require mindful branding. The entheogenic space is sacred, presenting a unique set of challenges to new companies or those trying to evolve at the dizzying pace of this expanding market.
At Big Slang, we speak the language of plant medicine. Drawing on our combined 40 years of experience in branding and cannabis/psychedelics, we will create the elements to communicate your message, while honoring the indigenous wisdom that brought these sacred plants to light.
Social Media
Social media is the most effective way to engage with consumers and the community. We have a full in-house team to elevate your brand’s social presence, with influencers, creators, and media managers working to develop your brand’s vernacular in the ever-changing language of internet culture.
Media Placements
By maintaining close relationships with key media members in plant medicine/alternative wellness, we are able to offer paid, as well as organic, placements in mainstream publications.
Sourcing
When creating a plant-based business, your product is only as good as the initial inputs. A disconnect from the source of medicine can lead to inferior products, ultimately making your business suffer.
At Big Slang, we have access to the best plant medicines in the world. Drawing from our vast network of master craft growers, breeders, and operators, we have a corner on accessing the highest level of cultivation and distribution. “Know your farmer” has never rung more true than in today’s world.
Network:
- Creators
- Key Leaders
- Master Growers
- Breeders / Genetics
- Dispensaries
- Brand / Product
Packaging
Packaging is one of the most important aspects of branding. The way that cannabis and psychedelic products are marketed and sold leave consumers with little else to guide them other than the visual language of your brand.
Given our earth-driven mission and respect for these sacred medicines, we specialize in eco-friendly, sustainable alternatives to traditional plastic packaging with creative, functional designs.
Cultural Education
At Big Slang, we believe cultural education is extremely important for anyone new to the plant medicine space. Not only will this training enhance your team’s confidence in the industry, but learning the history of these sacred plants and honoring the cultures who have stewarded them will add depth to your vision. Not to mention ensure your team’s ability to catch cultural missteps internally before it becomes a viral, cancel-worthy affair.
We offer a number of short courses in cannabis and psychedelics for brands, employees, and PR firms, as well as media training so you can feel confident in your staff’s ability to communicate your ideas with the world.
Website Design
Your website is one of the most important applications of your brand. We will ensure your online presence is an aesthetic reflection of your vision that achieves desired metrics by engaging current & prospective consumers while enhancing SEO to make sure your brand is visible to the right people.